The gradual rollback of remote work arrangements, which were put in place as a short-term fix to keep businesses operating during the height of pandemic lockdowns, has now given rise to one of the most contentious issues in the employment arena. To return to the office, or not to return, that is the question. 

Some prominent businesses like Spotify are steadfastly upholding flexible work-from-home policies, stating resoundingly that “remote staff aren’t children.” Other tech giants, however, such as Amazon and iPhone challenger, Nothing, have made U-turns on their previous work-from-home policies, implementing return-to-office policies across the board for all corporate employees. 

Taking their lead from the tech heavyweights, return-to-office (RTO) mandates are now widespread for businesses throughout the United States. And with the new administration declaring an RTO mandate for all federal employees of government offices throughout the country, the tide well and truly seems to be shifting against remote, hybrid, and even flexible work schedules.

Drastic Shift: From Widespread Remote Work to Full RTOs

The prestige and dominant market power of big-name tech brands helps ensure they can continue to attract top talent in droves, regardless of any contentious mandates like a full RTO. This will remain true even despite the attrition of former remote hires who were attracted by the flexible work location policies of a few short years ago. 

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The United States boasts a diverse array of cities, each offering unique advantages for entrepreneurs. The country has a very dynamic business scene and ranks 6th among all OECD high-income countries for ease of doing business.

The United States is also the world’s biggest economy, with more than 33 million businesses, which confirms its standing as one of the most favorable environments for starting a business. 

In addition to a vast consumer market, high rates of pay, abundant resources, and a culture that encourages innovation and entrepreneurship, the nation offers numerous opportunities for new ventures. However, choosing the right city to launch a new business is crucial to leveraging these benefits effectively.

This article explores the top 10 cities to start a business in the USA, highlighting what makes each location exceptional for entrepreneurs.

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The United States is home to one of the world’s largest commercial real estate markets, accounting for nearly 40% of all real estate globally. The latest data from 2024 show that this market generates revenues in excess of $1 trillion, and 16 of the world’s 30 most competitive commercial property markets are located in the United States.

Early 2024 data show that the average asking price per square foot for US offices stands at $37. Retail averages out to $23 per square foot, and industrial space comes in at just under $8 per square foot. However, there are significant variations in average prices based on location and real estate class.

Here’s a summary of the average commercial property rates in key USA cities:

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Meetings are an essential aspect of corporate culture. It’s estimated that the average office worker in the US spends a third of their time in meetings, and the figures are even higher for executives and senior staff.

The widespread adoption of online communication tools has transformed the way meetings take place, prompting a debate between the merits of in-person and virtual meetings. In this article, we examine the pros and cons of in-person vs. online meetings and discuss why face-to-face interactions continue to have value.

Online meetings: Pros and Cons

In a relatively short period of time, virtual meetings have become the norm in most office-based companies. Data from 2022 shows that in just two years, the amount of time spent in virtual meetings had increased from 14 hours per week to more than 21 hours per week, matching or even exceeding the time spent in face-to-face meetings. There are several advantages and disadvantages to this virtual meeting format.

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The impact of the pandemic can still be felt on multiple fronts, almost three years after its emergence in early 2020. One of the most noticeable of these impacts has been the proliferation of remote work and its influence on where people choose to live and work. Not so long ago, most people chose where they lived based on where they worked or where their industry was focused. Fast forward to the end of 2022, and it’s no longer as cut and dry as it once was. 

In recent years, large cities and their suburban rings have lost some of the appeal that previously allowed them to attract employees and homeowners. Today, the rise of remote work and the decentralization of talent that it provides has given way to a surge in demand for both residential and commercial properties in areas that had previously flown under the radar.

Some pundits are saying that these changes are here to stay, so the question is – where are people living and working in a post-pandemic United States?

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Even though Florida’s office sector held strong during the pandemic, some investors are now feeling cautious as a result of geopolitical tensions, inflation, reduced spending, and rising interest rates. Despite the cooling sentiment, vacancy rates for commercial spaces are continuing to decrease across the State, especially in the office market. Fuelling Florida’s continued market positive is an overall increase in jobs, combined with low unemployment rates and generally favorable business conditions.

Market Highlights

Asking rates in Miami Beach have increased significantly, with some offices costing more than $120 sq/ft. On average, however, actual rental prices for this premium market are much lower, at roughly $70 sq/ft.

Additionally, the vacancy rate for Miami Beach is relatively low at 12.7%, just behind Brickell and Wynwood. Consequently, there has been a recent uptick in development activity driven by those looking to take advantage of the favorable conditions. Some notable projects include 1177 Kane Concourse (101,000 sq/ft) and Terminal Island Office Project (161,000 sq/ft), slated for delivery in 2024.

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Median Salary vs. Average Salary: How Much are Office Workers Really Paid?

Given the renewed relevancy of the office as a working environment, we believe it is a prudent time to examine how much the average American office worker earns, by age. 

Median and average salary figures are both commonly used when exploring fair compensation in the workplace. Average salary data is determined by adding together all salaries earned by a particular group and dividing this figure by the number of people in the group, whilst median salary data is derived by arranging salaries from low to high and selecting the midpoint. A lot of people refer to these terms interchangeably, however, most prefer to compare salaries against the median wage – as it isn’t as impacted by the dramatic ends of the spectrum.

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Office Space

As of Q2 2022, we’re continuing to see signs of Atlanta’s increased post-pandemic recovery when compared to its peers. Office occupancy rates have shot up dramatically since Q2 2021, though leasing overall has still not reached pre-pandemic levels. Major players — including Google, Microsoft, Visa, and Airbnb — have been in the process of opening up thousands of high salary jobs in offices throughout Atlanta, heavily contributing to the increased positive sentiment that has permeated throughout the office sector in 2022.

Rents have settled after the turbulent events of the early 2020s. Vacancy rates in the metro are still sitting around 18%, making it harder for providers to hike rates. Overall vacancy rates have dropped from 18.8% in Q1 2022 to 18.4% in Q2, providing more evidence of recovery. Despite this, vacant square footage by volume has increased in the metro area, with just over 43 million sq/ft vacant in the middle of 2022 representing a rise compared to the same time in 2021, which saw 42 million sq/ft of vacant office space.

Vacancy rates in Midtown are down to 19% in Q2 2022, compared to 22% in Q2 2021. South Atlanta still shows the lowest vacancy rates across the metro area at 11.7%, though this is up from the Q2 2021 figure of 10%. Despite this increase, recovery is still trending positively when compared to other areas in Atlanta — though reaching the healthy metrics of 2019 is still a ways off. Read the rest of this entry »

The US office market struggle to get back on its feet for most of 2021, despite the year starting with the expectation that this arm of the commercial real estate market would be on its way to recovery by Q3 to Q4. Ultimately, the emergence of the Delta and Omicron variants of COVID-19 resulted in forecasts being revised, and the recovery horizon was pushed to 2022.

We’ve collected a brief overview of the trends, figures, and projections for the 2022 US office space market below, check back frequently in the year ahead for more insight into industry trends and recovery projections.

Economic Indicators Tipped to Improve

There are many factors influencing office market performance, but macro-economic indicators are some of the most critical. As we settle into 2022, a decline in unemployment is expected to be one of the most important factors underscoring the recovery of the office market. Recent data from the U.S. Bureau of Labor Statistics outlined a small uptick in unemployment in January 2022, moving from 3.9% at the end of 2021 to 4.0% to end the first month of the new year. Read the rest of this entry »

Notable Office Market Insights

•  Ongoing recovery is the main theme, continuing the trend seen in most office markets throughout 2021.
•  Positive absorption indicators.
•  Slight increase in rental rates.
•  Marked differences in occupancy levels, vacancy rates and general performance from city to city.
•  Remote working practices are still commonplace in key markets, such as San Francisco.
•  142 million square feet of office space currently under construction.

Lease Rates & Asking Rents

Recent data from Commercial Edge outlines a nationwide rental listing rate average of $38sq/ft in January 2022. These figures may be seen as somewhat inflated due to the number of high quality spaces currently listed due to being vacant, with Class A workspaces being listed at much higher prices.

According to Avison Young, Q4 average rental prices per square foot in gateway markets were as follows:

•  Manhattan: $84 sq/ft
•  San Francisco: $80 sq/ft
•  Washington DC: $54 sq/ft
•  Atlanta: $29 sq/ft
•  Boston: $38 sq/ft
•  Chicago CBD: $39 sq/ft

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